BERLIN – A WEALTH OF OPPORTUNITIES. IS IT REALLY NECESSARY TO ADVERTISE BERLIN? IS IT REALLY NECESSARY TO PROMOTE AND EXPLAIN A CITY THAT NEEDS NO INTRODUCTION BECAUSE IT`S ALREADY ON EVERYONE`S LIPS? NO, OF COURSE NOT.

 

Not anymore! Because these days, everyone has their own idea of what Berlin’s like. Barely a week passes without Berlin being listed in some ranking or other as a top location. One thing that everyone agrees on is the fact that Berlin has lots of potential. You can’t fail to notice this optimism, this vibrant new spirit, this unresting can-do attitude that’s shaped a global city. Berlin is reinvented day after day – and has, and doesn‘t want to have, anything in common with the grandeur of Paris or the glamour of London. Berlin is Berlin. It’s authentic, honest and direct.

 

Due to its turbulent history, Berlin has become a stronghold of the service sector over the last few years. Nonetheless, the city is preparing to lead its country in future technologies such as the solar industry, biotechnology and electro mobility. The economic appeal of Berlin is growing year on year.

 

But these days, it’s not only tourists and conference delegates who visit Berlin. Young people have now discovered Berlin for themselves as a place to live and study. Home to four universities, four schools of art, six technical colleges and 19 private schools, Berlin boasts educational opportunities that no other city in Germany can match.

 

Berlin is a huge playground for curious individuals with ideas, vision and a pioneering spirit. Word of this adventurous spirit has got around, all over the world in fact, and it is set to attract more and more people to this fascinating city, many of whom will be warmly welcomed to the new BER. „juten Tach!“





TOP: Potsdamer Platz
MIDDLE: Oberbaumbrücke, Friedrichshain/Kreuzberg


For more informations:
www.berlin.de